Membership recruitment typically takes place between March and May and clubs start planning their campaigns during the winter months. It is advisable to make clear plans for your recruitment campaign.
 
To help clubs organize their recruitment campaign we have prepared a Guide that provides lawn bowling clubs with a practical, step-by-step framework for recruiting new members. It draws on recent post COVID membership growth across Ontario and highlights proven strategies that clubs can adapt to their own circumstances.
 
Key themes include setting clear recruitment objectives aligned with strategic priorities; Identifying and targeting specific audiences with tailored messages; Using a mix of digital outreach, community engagement, and personal contact; Ensuring strong onboarding to convert interest into long-term membership; and Planning events and free lessons that are welcoming, well-resourced, and fun.
 
Used consistently, the approaches outlined here can help clubs grow membership, strengthen community connections, and support the long-term sustainability of their club and lawn bowling.
 
In addition to the Guide we have prepared a two page checklist to help with club campaigns.